Learn The Importance Of Intent SEO
With each passing year, search engines are becoming smarter at measuring how well a page matches intent. Here are some tips following which you can formulate a better strategy for it. If you want any SEO related help you can contact Whitby #1 SEO Company.
Type of searcher intent
Searcher intent basically refers to ‘why’ behind a given search query. It can be categorized in the following four ways.
- Informational: When you enter an informational query, it basically means that you are looking for information on a particular topic or subject. This is actually the most common type of searches. In fact, these searches have the largest search volumes.
- Navigational: When you already know the brand or company you are looking for it is navigational intent. However, you still need help with navigation in order to find the desired website or page. These type of searches are known to consist brand names or names of specific products or services.
- Commercial: This is a kind of hybrid intent which is a mix of both transactional and informational intent. In this case, a searcher is looking forward to making a purchase but at the same time, they are also looking for informational sites and pages to take a better-informed The result associated with this type of intent usually has a mix of products or service pages along with informational pages as well.
- Transactional: This type of queries are known to have the most commercial intent. These searchers are actually looking forward to making a purchase. Common words that are linked with transactional searches include sale or price.
So these are the four categories in which the queries are categorized. This will help you to understand what type of searches you are actually looking for.